Rimmel Apocalips 'Apocoliptic' | Review

Hello lovely ladies! I thought I would finally get a post up and give you my thoughts on the famous 'Apocalips' by Rimmel which were brought out at the beginning of the year. Now I'm so extremely late on this bandwagon I know as these must be by far the most hyped about products so far this year and I've only just gotten around to getting my beauty mitts on them - And shockingly I only picked up one, why I don't know as I've well and truly fallen head over heals in love with the shade that I picked out which is 'Apololiptic' which is the most gorgeous bright fuchsia shade EVER and as I'm sure your all aware by now, I adore my brights. When I was going on my Boots shopping trip, there was so many other makeup bits that I needed to pick up that I could only justify picking up one shade, but there were so many gorgeous colours that it was difficult to choose just one. But after wearing 'Apocoliptic' on my lips all week, I feel like I need to own every shade in the collection as I just love this product so much.

So Rimmel describe the Apocalips as a 'lip lacquer  (which I always thought was the old term for a 'lipstick'?) and I find they are highly pigmented just like a lipstick, but at the same time it gives your lips a coating of glossiest gloss you could ever imagine. I would say that the 'Apocalips' is a product which is somewhere inbtween a lipstick, lip gloss and lip stain all in one, which makes it completely unique and nothing I've ever tried before. On initial application, the Apocalips feels so creamy, so smooth and glides on just like a lipstick, its just dreamy to apply. When on, it feels like wearing a lipstick, except your left with such a beautiful glossy finish. The staying power is unbelievably amazing and I find that the colour last for hours. - Admittedly they gloss does fade after a little while, but your still left with the most incredible colour on your lips. I just love how pigmented they are and couldn't believe that with one coat I was able to achieve an a completely opaque look, and the shade that you see in the tube, is the exact colour which will transfer onto your lips. 

The doe foot applicator makes applying the Apocalips a really easy application which allows you to be precise and accurate which is exactly what you need with a product which is this rich in colour. I've found that if your careful with your application there is no need to line your lips either, which is always a bonus. However I do find that when initially applied, the product can feel a little wet and heavy on your lips and you do need to allow the product some time to fully set onto your lips (around five minutes is just fine). There have been a few times where I have applied 'Apocoliptic' just before walking out the door for work, the wind as blown my hair every in every direction and the odd bit of hair strand that has landed on my lips has smeared the product in little wispy lines across my face - And I've only noticed the pink lines around my face when looking in the mirrors at work and think to myself, oh dear this is not a good look! Has anyone else had this problem? My lesson has been learnt though and if I leave the product to really set and work into my lips then I have no problem with smudging whatsoever. 

I've also found that wearing 'Apololiptic' seams to make my lips look so much fuller and plumper than what they actually are, I'm not sure if this is just because the colour payout of it is just that good, but either way I love the effect that this gives. As beautiful as the colour looks on, I  do find that these can feel a little drying on your lips, but it's not so bad that it bothers me and when I'm getting a product that makes my lips just fabulous I can easily overlook this. - So if you are looking for a lip product that is going to moisturise and hydrate your lips, this may not be the product for you.

 As well as the actual product being just amazing, I absolutely adore the packaging. The black crystal effect lid gives this lip lacquer a bit of an edge and makes it look a lot more expensive than what it actually is. And I love how you can see your chosen colour in the tube, with all its prettiness on show - Whipping one of these out of your makeup bag for a touch up is just a joy and makes me smile every time! 

Apart from the odd smearing and the product being a little bit drying on your lips, I can't fault these in anyway and I think I would even go far enough to say that 'Apocoliptic' has to be one of my most favourite lip products of all time. I love the bright pink fuchsia shade and love the way it looks on my lips. With the weather slowly starting to get a little bit warmer, the tans will be coming out and this pretty pink will look just amazing with a tan and is the perfect accessory to brighten up your life a little. I'm definitely going to be picking up more shades, I'm thinking 'Big Bang' and 'Stella' as they look just gorgeous. Boots have a three for two off across all their makeup right now so this seams like a perfect time to pick up some more shades and I think with its £4.99  price tag, makes the 'Apocalips' the lip bargain of the year!

Have you tried the Rimmel Apoclalips yet? What shades are your favourites? And what shades do you think I should get my beauty mitts on next?

Lot's of Love